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  • Heretic Pafum Dirty Hinoki | 15 ml

    Grounding Hinoki wood blends with crushed herbs for an earthy and ethereal plant-based scent that’s a Japanese “forest bath” in a bottle. Natural ingredients plus safe synthetics.

    NOTES

    TOP: Lemon, Cedar, Nutmeg, Thyme, Pine
    HEART: Hinoki, Cypress
    BASE: Elemi, Wormwood, Fir Absolute, Ambrettolide, Balsam, Frankincense

    CENTERING & GROUNDING

    HINOKI - The power of a Japanese forest to calm and refresh you.

    THYME - Relieves stress and provides an energetic boost.

    FRANKINCENSE - Ushers in mental clarity for a peaceful, relaxed state of mind.

    This fragrance harnesses the aromatherapeutic power of the plant materials they’re composed of. With Dirty Hinoki, you may discover a peaceful grounding effect in heart and mind from the Ayurvedic healing properties present in these natural ingredients.

    HOW TO WEAR

    These fragrances are gender-neutral and made for everyone.

    APPLICATION: We use plant-based natural ingredients, which means our scents are light and sheer. To increase staying power, you’ll want to apply the fragrance periodically throughout the day.

    LAYERING: We also encourage you to layer two to three Heretic fragrances not only to increase the overall intensity but to help you create your next signature scent. Choose heavy and lighter blends to layer together, spraying or dabbing the stronger scent first.

    SUGGESTED LAYERING: Florgasm & Bergamusk

    FRAGRANCE STORY

    What does it feel like taking a deep breath whilst standing in a wild Hinoki forest on Yakushima island, just off the coast of southern Japan? How are your five senses stimulated by the imposing 7,000-year-old trees growing all around you? Inspired by the ancient practice of forest bathing, or Shinrin-Yoku, our Dirty Hinoki fragrance was created to express the multi-sensory experience of clearing your mind and opening yourself up to the nature around you. Grounding and reassuring, yet with a fresh edge, this is a scent that harnesses both the power and the peace of an ancient woodland.

    The smooth, citrusy, and herbal note of hinoki wood runs through the top, heart and base of this fragrance, and is accompanied by cozy and reassuring sacred resins and cashmere as well as complex woody notes from Himalayan cedar, cypress, elemi, Siberian fir, and balsam. The result is a perfume which exudes enduring strength, eternal elegance and refined proportions, while promoting a sense of safety and protection. Hinoki’s proven ability to alleviate anxiety and depression and soothe the nervous system makes it an especially powerful companion when we need to take a beat from our busy lives and remind ourselves of our primeval connection with the woods.

    Like all of Heretic’s scents, Dirty Hinoki is a truly functional fragrance where we have gone to great lengths to ensure that the wearer’s physical and mental wellbeing are enhanced by their perfume of choice. In this instance, shinrin-yoku is used as the muse and a deep dive is taken into recent scientific studies about the benefits of forest bathing. The evidence shows that mindfully immersing yourself in this way can not only reduce blood pressure, lower the stress hormone cortisol, and improve concentration, but the phytoncides released by the trees may also boost the immune system.

    GO BEYOND CLEAN

    Heretic bottles the raw beauty of nature in each of our handcrafted natural fragrances, so you discover the intoxicating scent profiles created by the real thing.

    These handcrafted fragrances surpass all industry standards of “clean” with their plant-based ingredients blended in organic, non-GMO sugarcane alcohol. Dirty Hinoki is formulated with a proprietary blend of safe synthetics and naturally derived ingredients (which are 100% naturally derived as defined by ISO 9235 - Natural Aromatic Raw Materials Vocabulary). The result is a clean, exquisitely crafted perfume that is still vegan-friendly and non-toxic.

    INGREDIENTS

    No phthalates • No parabens • No synthetic dyes • No formaldehyde • Vegan-friendly • Cruelty-free

    SCIENTIFIC NAME DESCRIPTION  TYPE
     SUGARCANE ALCOHOL NON-DENATURED, NON-GMO ORGANIC SUGARCANE ALCOHOL  Organic Alcohol 
    TRIETHYL CITRATE  ESTER OF CITRIC ACID FROM CITRUS FRUITS / FUNCTIONAL ISOLATE  Naturally Derived
    JUNIPERUS VIRGINIANA  SUSTAINABLE STEAM-DISTILLED RED CEDARWOOD OIL  Botanical
    CITRUS AURANTIUM BERGAMIA  COLD-PRESSED BERGAMOT FRUIT OIL  Botanical
    OXACYCLOHEXADEC-12-EN-2-ONE  AMBRETTOLIDE (MUSK NOTE)  Safe Synthetic 
    TETRAMETHYL ACETYLOCTA-HYDRONAPHTHALENES WOODY NOTE  Safe Synthetic 
    CUPRESSUS SEMPERVIRENS CYPRESS LEAF/NUT/STEM OIL Botanical
    CITRUS LIMON COLD-PRESSED LEMON PEEL ESSENTIAL OIL Botanical
    CEDRUS DEODARA SUSTAINABLE HIMALAYAN CEDAR WOOD OIL  Botanical
    OLIBANUM FRANKINCENSE EXTRACT Botanical
    ABIES SIBIRICA SUSTAINABLE STEAM-DISTILLED SIBERIAN FIR OIL  Botanical
    ETHYL HYDROXYPYRONE CARAMELLIC NOTE   Safe Synthetic 
    BETA-CARYOPHYLLENE SPICY CLOVE NOTE  Naturally Derived 
    CEDRENYL ACETATE WOOD NOTE  Safe Synthetic 
    CEDRUS ATLANTICA SUSTAINABLE STEAM-DISTILLED ATLAS CEDARWOOD OIL  Botanical  
    BOSWELLIA CARTERII FRANKINCENSE GUM EXTRACT  Botanical 
    TERPINEOL PINE NOTE  Safe Synthetic
    MYRISTICA FRAGRANS NUTMEG KERNEL OIL  Botanical  
    CANARIUM LUZONICUM ELEMI GUM NONVOLATILES  Botanical  
    ROSMARINUS OFFICINALIS ROSEMARY LEAF OIL  Botanical  
    PELARGONIUM GRAVEOLENS GERANIUM ESSENTIAL OIL Botanical  
    THUJA OCCIDENTALIS CEDAR LEAF OIL Botanical  
    ZANTHOXYLUM PIPERITUM JAPANESE PEPPER FRUIT EXTRACT Botanical  
    ARTEMISIA HERBA-ALBA WORMWOOD OIL Botanical  
    PIMPINELLA ANISUM  ANISE SEED OIL  Botanical  
    ELETTARIA CARDAMOMUM CARDAMOM SEED OIL  Botanical   
    THYMUS VULGARIS  THYME LEAF OIL  Botanical  
    ABIES BALSAMEA SUSTAINABLE BALSAM CANADA EXTRACT  Botanical   
    PROPANEDIOIC ACID, 1-(3,3-DIMETHYLCYCLOHEXYL) ETHYL, ETHYL ESTER FRUITY WHITE MUSK NOTE  Safe Synthetic 
    DIPROPYLENE GLYCOL FUNCTIONAL / SOLVENT  Safe Synthetic 
    PENTAERYTHRITYL TETRA-DI-T-BUTYL-HYDROXYHYDROCINNAMATE FUNCTIONAL / ANTIOXIDANT  Safe Synthetic 
    ISOPROPYL MYRISTATE FUNCTIONAL / SOLVENT   Safe Synthetic